I'm a writer and producer. But I don't work in a silo. Over the years, I've had to do press checks, design materials (for print and pixels), write web code and shoot photos.
Why does it matter that a writer can use InDesign or write CSS? For clients and employers, this diverse array of skills helps me get the job done. When necessary (and when budgets allow) I can hire and manage specialists, making informed decisions about different roles.
Most importantly, I don't lose site of the big picture. Your vision, your story and your purpose are reflected in the final product. Delivered on time. On budget. And with your future needs in mind.